Graven Navigation
  • About
  • News
  • Projects
  • Buildmybrand®
  • Contact
  • About
  • News
  • Projects
  • Buildmybrand®
  • Contact

Royal Bank of Scotland retail banking concept

Graven reviewed the RBS brand and made recommendations regarding name, characteristics and visual, verbal and environmental appearance and operation. We then evolved a new Royal Bank of Scotland retail banking concept, comprising of a retail brand model, strategy, narrative and retail banking environment for the Royal Bank of Scotland that informed the refurbishment of 400 bank branches throughout Scotland.

Graven recommended changing the name from RBS to Royal Bank of Scotland to reconnect the bank its with customers and heritage. We developed interior brand guidelines and created a full-service branch ‘mock shop’ incorporating all the component of the retail design proposal which was used for beta testing, cost-engineering and staff training prior to being implemented.

A common set of products and components developed from the new concept comprises branding, signage, counters, modular wall, furniture etc as well as signage and graphics which play a big part in the visual impact of the branch.

  • Client

    Royal Bank of Scotland

  • Scope of Services

    brand evolution, graphic design, interior design, signage & wayfinding

  • Photography

© Renzo Mazzolini Photography

  • +44(0)141 552 6626 |
    175 Albion Street, Glasgow G1 1RU |
    [email protected] |
    Privacy | Cookies

    Graven is committed to Fair Work by ensuring that our people have an effective voice, by investing in their development and by not using zero hours contracts.

    • BuildMyBrand
    • LinkedIn
    • Twitter
    • Pinterest
    • YouTube
    • Instagram