Royal Bank of Scotland Open Experience (OX), London

Graven’s scope of work for this project included: naming, visual brand, brand guidelines, internal signage, co -working lab environment and audio brand.

Our design work was in response to complex organisational changes that aimed to send a powerful signal of change to staff and its partners worldwide.

Our aims included transitioning the organisation from an introspective, hierarchical organisation to an open, welcoming and collaborative fintech organisation with a permeable co-working environment that is a source of exciting innovations.

Graven evolved the RBS brand to better represent the dynamic, inviting and future-focused activities of OX. Our designed outputs included a visual brand, brand guidelines across all media including internal signage, exhibitions, workplace, illustrations, patterns, photography style guidance and an extensive range of digital templates for various items including posters, presentation documents and desktop wallpapers. We also created animated versions of the logotype with an accompanying audio brand for use across devices.

The OX London innovation lab followed, successfully delivering a permeable and creative co working studio environment. The space is future proofed whilst promoting collaboration, learning and social interaction across the Fintech teams with strong connections in Silicon Valley and Tel Aviv, creating the opportunity to test drive exciting new technologies early.