Ambiente 2017 UK Parner Country exhitition

Ambiente: Immersed in British design

Short videos & high tea in Frankfurt – experience the United Kingdom first-hand.

The United Kingdom is the sixth Partner Country at the world’s leading consumer-goods fair, Ambiente, following in the footsteps of Italy, the USA, Japan, France and Denmark. 150 companies from the Partner Country will be promoting themselves and their products at this leading world trade fair in the Dining, Living and Giving sections, including brands such as Arthur Price, Bluebellgray, Dualit, Hudson of England, Joseph Joseph, T&G Woodware and Wedgwood.

There will be an extensive display – the Partner Country’s presentation ‘Providence & Provenance’ in the Foyer of Hall 4.1 – to showcase the products of the British exhibitors. This exhibition will be curated by British designer Janice Kirkpatrick. “Janice Kirkpatrick has extraordinary skill as a designer. Born in Scotland, she is one of the United Kingdom’s leading designers. We are very much looking forward to working with her and to putting her creative ideas for presenting the United Kingdom at Ambiente into practice. Her realisation is sure to be impressive,” says Nicolette Naumann, Vice President Ambiente.

Under the title of the ‘Graven Design Log’, the Graven will be presenting ten one-minute videos published on ‘Graven’s YouTube‘. The 10th Design Log will be premiered at Ambiente. Kirkpatrick speaks from 30 years’ experience as an international designer and from her work on international projects for demanding and high-profile clients in many of different sectors. “I am taking advantage of the Graven Design Log to explain what design is and how it can make an essential contribution to the future success of the economy of the United Kingdom,” explains Janice Kirkpatrick.

This year’s Partner Country will be issuing invitations to discussions and high tea in the best British tradition. The UK Pavilion in Hall 11.1, stand F21B, will be promoting selected products relating to gifts, lifestyle and household goods, all with the stamp of British design. The Department for International Trade will, in conjunction with British Jewellery & Giftware International and the British Home Enhancements Trade Association, be inviting people to join them in the UK Pavilion on Friday 10 February. From 4:0 p.m. to 6:0 p.m., visitors will be able to see for themselves both the latest products and the bestsellers that are all ‘made in the UK’. In addition, Mark Garnier, Parliamentary Under Secretary of State in the Department for International Trade, will attend as representative of the British House of Commons. Buyers can look forward to acquainting themselves with the new products from British companies over traditional afternoon tea on both Saturday (11 February │4 p.m. – 6 p.m.) and Sunday (12 February │4 p.m. – 6 p.m.) in Hall 4.2 │ Room ‘Dimension’. In addition, on 13 February, the dedicated Partner Country Day, visitors can expect numerous promotions at the stands of exhibitors from the United Kingdom. Detailed information is contained in a special Partner Country Brochure, which will be made available at the show.

Note for journalists:
Gain inspiration, discover the latest trends and styles and meet leading personalities in the Ambiente Blog.

Press information and photographs

You can also follow Ambiente on the internet:

Graven Design Log
The 10-part web series will be available below and shared through @GravenHQ #GravenDesignLog

All videos have been added to our ‘Graven Design Log playlist’
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About Ambiente, the leading international trade fair
Ambiente is the world’s leading international trade fair for products for the table, kitchen and household, gift articles, jewellery and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days in early 2016, some 4,400 exhibitors showed their new products and innovations for the coming season to 137,000 trade visitors from almost 150 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes, trend presentations and awards ceremonies.

For more information, please visit their website at:

Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating more than €640* million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, Messe Frankfurt organised a total of 138* trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit their website at:

*preliminary figures for 2016